The identity and brand of the RCYC is its most important communication asset, and as such, it needs to be clearly defined and controlled to ensure that it appears consistently across all printed, electronic and embroidered communication mediums.
Having said that, we've tried to avoid being too prescriptive within this guide. Many scenarios are not discussed, as it is reckoned that designers (at whom this guide is aimed) will apply common sense whenever strict guidelines are not defined.
The RCYC Crest
The RCYC Crest is the most immediate representation of the Club - and therefore the brand - to the world. It's a valuable corporate asset that must be used consistently, in the proper approved forms. EPS files of the Crest can be downloaded on the right.
Gold Crest
The use of the gold Crest is limited to, and restricted to, the following items.
- Defaced ensigns and Club burgees
- Club ties and scarves
- Staff uniforms
Full Colour Crest
The Full Colour Crest should be reserved for use on items of official importance when an impact is required. It should only ever appear on a white background, and it should only ever appear once per document. It should always be allowed a minimum clear space of 50% of the logo's size.
Although its use should be limited, suitable occasions for using this Crest would include...
- The front cover of the Annual Report
- The front cover of the Membership List
- On an exhibition stand
Single Colour Crest
The Single Colour Crest should be used on those occasions when using the Full Colour Crest is not permitted. It can appear either on a white background, or knocked out of a background in white. It should always be allowed a minimum clear space of 50% of the logo's size.
Suitable occasions for using the Single Colour Crest might include...
- Club stationery & membership cards
- T-Shirts and other branded insignia
- Glassware and dining room stuff
Logotype
Logotype layout
There are three acceptable ways to lay out the Logotype.
- In a single line, using title case
- Stacked on two lines, using title case
- As initials
Recreating the Logotype
Ideally, use one of the EPS files provided to generate the artwork (downloads at the top of the page), but if for any reason this is impossible and you need to recreate the Logotype, please ensure that the end result complies with the guidelines given below.
We've also provided some examples of incorrect usage, but we haven't included every possible design faux-pas, eg there's no reference to using multiple colours in the Logotype thereby making it look like a ransom note. Common sense should prevail.
Use the correct typeface
The Logotype should always be written in Futura Medium. If you need to reproduce the RCYC Logotype and do not have this typeface, contact Kate in the office for a copy.
Use the correct tracking & kerning (letter spacing)
If you are recreating the RCYC Logotype, it should be hand-kerned to achieve minimum spacing between the letter shapes, without the characters touching. If the application you are using does not allow kerning of individual glyphs, the tracking (letter spacing) should be set to achieve a similar effect. Ideally, use an EPS.
Use the correct prefix
The name of the club is Royal Corinthian Yacht Club, it should never be preceded by "The" when written as a Logotype.
Use the correct suffix
The Logotype should never be written as Royal Corinthian YC.
Use the correct separator
If just the initials of the Club are being used for the Logotype, those capitals should never be separated by periods or other separators.
Use the correct case
The full Logotype should never be written in all capital letters.
